Nanotechnology Now - Press Release: eFoodSafety Introduces New Skincare Line

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Abstract:
NumaDerm Incorporates Novel Food-Grade Component Nano-Encapsulation Technology for Superior and More Efficient Delivery of Ingredients

Skincare Line Includes Repair Cream, Ageless Cream, and Fade Cream

eFoodSafety Introduces New Skincare Line

Scottsdale, AZ | Posted on February 4th, 2008

eFoodSafety.com, Inc. (OTCBB: EFSF, www.efoodsafety.com) introduces NumaDerm, its new skincare line, which focuses on three major aspects of skin health and beauty to help maximize healing and rejuvenation. NumaDerm incorporates a proprietary nanotechnology to efficiently and effectively transport its benefits deep beneath the skin's surface.

Formulated from a synergistic blend of bioactive compounds such as phytonutrients, anti-oxidants, essential lipids, and clinically proven peptides, NumaDerm products address common skin health and beauty conditions:

* NumaDerm Repair Cream provides healing benefits for dry and damaged skin by increasing elasticity and improving overall complexion.
* NumaDerm Ageless Cream rejuvenates the skin, erases fine lines and wrinkles, and helps renew the skin's contour.
* NumaDerm Fade Cream supplies the skin with clinically proven ingredients that correct discolorations, improve clarity, and lighten uneven pigmentations.

Using proprietary nanotechnology, eFoodSafety encapsulates the ingredients into nanospheres. Importantly, this technology is the only of its kind where the nanospheres are made from entirely food-grade compounds; thus, they can release nutrients and other ingredients as necessary and still be recognized and absorbed by the body as ordinary food compounds. Cellular absorption of nutrients is maximized while toxicity is minimized.

Furthermore, the nano-encapsulation technology allows both immediate and sustained benefits; most of the components are nano-encapsulated and are absorbed by the body in time-controlled release, over a period of several hours. In this case, the nanospheres are small enough to penetrate the skin's surface and allow the body to absorb them once they have delivered their active ingredients. The remaining components are delivered instantly to the skin's surface, providing immediate benefits.

"The nano-encapsulation technology plays a key role in the effectiveness of the NumaDerm products by offering a better method of delivering key ingredients," comments Dr. Richard Goldfarb, President of eFoodSafety's MedElite subsidiary, who added, "Through our research and development efforts, we have created what we believe is the ideal combination of solutions to improve overall skin health and beauty. The formulations contain bioactive compounds and other ingredients that have been clinically proven to improve certain skin conditions, and we expect the nanotechnology to significantly enhance each product's effectiveness by treating targeted areas beneath the skin's surface. Using this novel technology, both the efficacy and efficiency of our formulations can reach optimal levels; desired results are obtained faster and more satisfactorily."

"The introduction of our NumaDerm line illustrates three of the company's most important business objectives in practice," says Patricia Gruden, CEO of eFoodSafety. "First, it marks yet another extension of our product portfolio, which we believe signifies continued growth; second, as a multi-product line, NumaDerm represents our initiative to build and enhance product branding; finally, and perhaps most rewardingly, it shows our ability to successfully use nanotechnology that incorporates novel nanospheres to provide superior delivery of key nutrients and ingredients. These factors combined demonstrate significant development and progress to date, and they also pave the way for future initiatives and opportunities that we look forward to pursuing."

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About eFoodSafety.com, Inc.
eFoodSafety.com, Inc., based in Scottsdale, Arizona, is dedicated to improving health conditions around the world through its innovative technologies. The company’s Knock-Out Technologies, Ltd. subsidiary has developed an environmentally safe sporicidal product formulated entirely of food-grade components that eradicates anthrax and a germicidal product, Citroxin™ (formerly named Big Six Plus) – EPA Reg. No. 82723-1 that kills six major bacteria: E-coli, Listeria, Pseudomonas, Salmonella, Staphylococcus, and Streptococcus, Avian Influenza, and Black Mold. The sporicidal product has completed its final efficacy laboratory study requisite for EPA registration. In the study, it eradicated both Clostridium Sporogenes and Bacillus Subtilis with 100% efficacy on both hard and porous surfaces. The OraPhyte™ product, which has been tested and shown to be effective at eradicating nematodes by the U.S. Department of Agriculture, is currently at three major universities with outstanding Agricultural Departments undergoing crop-specific research.

The company’s Cinnergen™ is a clinically-studied, non-prescription liquid whole food nutritional supplement that promotes healthy glucose metabolism, is available for sale at (www.cinnergen.com) and through national retailers; its Cinnechol™ is a multi-faceted nutritional supplement specifically designed to naturally reduce total cholesterol levels without causing any side effects. The company has entered into a joint venture agreement with CK41 Direct, Inc. to launch the PurEffect™ anti-acne skin care system.

The company’s iBoost, Inc. subsidiary is the distributor of the Immune Boost Bar™, a non-dairy, no refined sugar, all-natural and comprehensive multi-nutrient product that helps fortify the body’s immune system. The product contains Citroxin™, eFoodSafety’s proprietary all natural supplement proven effective in fighting several types of harmful bacteria, and forty active compounds that assist with enhancing immunity, detoxification, cleansing, and metabolic efficiency. The Immune Boost Bar™ is available in three delicious flavors: chocolate, oatmeal-raisin, mint and peanut butter and can be purchased at www.immuneboost.com.

The company’s MedElite, Inc. subsidiary distributes clinically proven products to physicians who then prescribe the products for their patients. It is the owner of the Talsyn™-CI/bid Scar Cream, a product that has been clinically proven to facilitate and improve the appearance, redness and strength of scars (www.talsyn.com), as well as seven (7) other products in the Talsyn™ line.

Safe Harbor Forward-Looking Statements

Statements contained in this release that are not strictly historical are “forward-looking statements.” Such forward-looking statements are sometimes identified by words such as “intends,” “anticipates,” “believes,” “expects” and “hopes.” The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company’s actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company’s products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.

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